{"product_id":"start-amp-run-a-coffee-bar","title":"Start \u0026amp; Run a Coffee Bar","description":"A comprehensive guide on what to expect when owning and operating this type of business, this book includes everything from choosing a unique identity to roasting, making, and serving coffee, espresso, and tea. Learn the steps to:\r\n\r\n\r\n    * Turning beans into bucks\r\n\r\n    * Building a winning sales team\r\n\r\n    * Providing WOW! customer service\r\n\r\n\r\nThe two authors share their inside perspective on running a coffee bar, answering questions such as:\r\n\r\n\r\n    * How do I prepare a business plan?\r\n\r\n    * How do I market my coffee bar?\r\n\r\n    * What special equipment will I need?\r\n\r\n    * What will it cost to get started?\r\n\r\n    * What should I look for when choosing a location?\r\n\r\n    * How do I roast coffee beans and brew a great cup of coffee?\r\n\r\n    * What are the 11 steps to WOW! customer service?\r\n\r\n    * What about expansion and franchising?\r\n\r\n\r\nThe book includes sections on organic and Fair Trade coffee, recipes for specialty coffees, and forms to help you with the day-to-day logistics of running a coffee bar.","brand":"None","offers":[{"title":"Trade Paper (2023 B)","offer_id":47157175812306,"sku":"9781770400351","price":23.95,"currency_code":"CAD","in_stock":false},{"title":"Trade Paper (2023 A)","offer_id":47157175845074,"sku":"9781551807713","price":23.95,"currency_code":"CAD","in_stock":false}],"url":"https:\/\/indigo-pre-prod.myshopify.com\/fr\/products\/start-amp-run-a-coffee-bar","provider":"Indigo Pre-Prod","version":"1.0","type":"link"}