{"product_id":"creative-advertising-2e","title":"Creative Advertising 2e","description":"\u003cb\u003e\"More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals—namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas.\"—\u003ci\u003eAdweek\u003c\/i\u003e\r\n\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eUnraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet.\r\nEach chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches.","brand":"None","offers":[{"title":"Trade Paper","offer_id":47110854541522,"sku":"9780500287330","price":53.95,"currency_code":"CAD","in_stock":false}],"url":"https:\/\/indigo-pre-prod.myshopify.com\/products\/creative-advertising-2e","provider":"Indigo Pre-Prod","version":"1.0","type":"link"}