• ASMaRt is the first attempt to put ASMR into a book• A cultural criticism of the phenomenon that explores its cultural, scientific and artistic significance• Features essays by leading ASMR artists, as well as cultural figures and scholarsASMaRt is a dive into the filthy and gorgeous, beautiful and bizarre world of ASMR. It is the first book on the subject that gets to the heart of the buzzword. The playful title explores unintentional and intentional ASMR and the work of practising fine artists. ASMR makers, enthusiasts and scientists meditate on its scientific, cultural and artistic significance. The book answers the critical questions about the movement: what are the ‘tingles’, why do we love ASMR and how has our obsession evolved?