“Jordan and Mike knocked it out of the park. They managed to strike the perfect balance of simplicity, comprehensiveness, and actionability. This is absolutely what the public needs to read to gain an evidence-based understanding of how to get in shape without the frustrating, unscientific fads that are rampant in the fitness industry.”  — Alan Aragon, nutrition researcher and educator

“No-BS clarity and essential education in a world rife with misinformation. A must-have for any fitness enthusiast.”  — James Smith, physical trainer and author of How to Be Confident

“Finally, a book that celebrates eating without fear while still hitting your personal goals! Jordan and Mike have written a book that’s a joy to read, filled with knowledge and humor. You’ll want to keep it handy so you can pass it onto your friends. Gone are the days of deprivation and guilt; this book is all about living a balanced, joyful, and happy life. As a life-long foodie, I can’t begin to express how happy I am that these guys have written a book that highlights the importance of celebrating life through food!”  — Laura Vitale, host of Laura in the Kitchen

“Jordan is a beacon of evidence-based information, and he provides it in a palatable, practical, easy-to-understand way for the average person. I cannot recommend the quality of his work highly enough. He’s one of the good guys.”  — Layne Norton, PhD, physique coach and natural professional bodybuilder and powerlifter