Microstyle: The Art of Writing Little, is a work of pop linguistics… it synthesizes a wide range of current thinking from recent books about grammar, branding, cognitive science and Web theory. But it does so with intelligence and friendly wit. Mr. Johnson’s point is that words are for wooing, in ways both personal and professional, and his own prose is sociable enough to underscore that point and spritz it with a bit of sophisticated perfume. His book is here, like a dating guide, to whisper: You too can woo. —Dwight Garner, New York Times

With advice for writing compelling blogs, pitches, ads, slogans, and social-media postings, Johnson’s sophisticated, richly referenced, and example filled microstyle guide is distinctive, instructive, enjoyable, and inspiring.—Donna Seaman, Booklist

Think big. Write small. Read Microstyle. —George Lakoff, author of The Political Mind

Are you microstylish? In the 140-character universe we now inhabit, you better be.—Seth Godin, author of Poke the Box

What do Oscar Wilde, Steve Jobs, and Jello Biafra have in common? Each has mastered microstyle. With this riotous and readable book, Christopher Johnson helps you join the club. In no time you’ll be coining witty epigrams, imagining unforgettable brands, or crafting a distinctive identity.—Constance Hale, author of Sin and Syntax

Useful and entertaining.—Mignon Fogarty, author of Grammar Girl’s Quick and Dirty Tips for Better Writing