Every year hundreds of thousands of restaurants open with great expectations, and every year almost as many close down. The successful restaurateur is a combination of entrepreneur, entertainer, and magician. Your success in owning a restaurant will come as a direct result of solid business practices and your ability to entertain and satisfy your customers. Learn from stories of successes — and failures Understand the industry and competition Maximize your food savvy Start and Run a Restaurant Business is a practical guide in “how to” and “how not to” proceed in this volatile business, covering the following: Formulating a business plan Budgeting and financing Choosing a location Designing a menu Creating atmosphere through décor Hiring and managing employees Attracting customers Start and Run a Restaurant Business will not only help you decide if you have what it takes to prosper as a restaurant owner but will also set you up to do so.